CUPTRACE – Stakeholder Map
Central Platform (Core Stakeholder)
CUPTRACE – Blockchain Traceability Platform
Role: Acts as the central system that captures, verifies, and shares immutable data across the coffee value chain.
Value Delivered: Transparency, trust, traceability, and fair trade assurance.
Primary Stakeholders
1. Farmers / Origin Producers
Role: Coffee growers and origin cooperatives
Inputs to CUPTRACE:
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Harvest data (volume, quality, timing)
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Geo-location of farms
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Fair price agreements and payouts via smart contracts
Value Received:
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Transparent pricing
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Guaranteed and traceable payments
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Recognition of origin and production practices
2. Roasters / Distributors
Role: Coffee processors and supply chain intermediaries
Inputs to CUPTRACE:
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Batch tracking data
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Roast date and roast profile
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Logistics and shipping information
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Quality control records
Value Received:
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End-to-end supply chain visibility
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Improved inventory and quality management
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Enhanced brand credibility
3. Consumers / Cafés
Role: End users and retail buyers
Interactions with CUPTRACE:
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Scan QR codes on coffee packaging
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View full coffee journey (farm to cup)
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Submit taste notes and reviews
Value Received:
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Trust in product origin and ethics
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Enhanced customer experience
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Informed purchasing decisions
Problem Stakeholders (Needs Addressed by CUPTRACE)
These represent system-level challenges affecting all stakeholders:
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Lack of transparency
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Fair trade doubts
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Supply chain opacity
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Low consumer trust
CUPTRACE directly mitigates these issues through blockchain-enabled traceability.
Stakeholder Relationships Overview
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Farmers → CUPTRACE: Data entry and fair trade verification
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Roasters/Distributors → CUPTRACE: Processing, logistics, and quality data
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CUPTRACE → Consumers/Cafés: Verified product history and trust signals
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Consumers/Cafés → CUPTRACE: Feedback, reviews, and engagement data